Silverbird Cinema boss: Ghanaian films not of “poor quality”

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Funmi Onuma, the country manager of Silverbird Cinema Ghana, has kicked against claims that Ghanaian movies are of “poor quality” and uncompetitive.

Speaking to the Graphic Showbiz about cinema patronage following its reopening in July last year, Onuma said the vibrancy of other film industries had been made possible by rich investments by governments and corporate entities and expressed the hope to see such support for Ghanaian movie productions.

“It’s never true that Ghanaian movies are of low quality or grade and the industry is dying. At least, the number of quality Ghanaian movies premiered at Silverbird Cinemas since the reopening of the cinemas in July last year is proof of that.

“However, what the industry is lacking is the right sponsorship and investment. There’s no way a good script can be well interpreted without a good production and that comes with money,” Onuma said.

Despite pressing challenges, Onuma noted that Silverbird Cinemas was preparing to have a fruitful celebration of its 13 years of operation in Ghana.

“We are 13 years in Ghana by November so we have come a long way in supporting the industry to the best we can and hope for more collaborations in future. Again, we are looking at expanding to other locations which is in the pipeline,” she said.

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